Dispensing Excellence

Client: Dispensing Excellence
Project Type: Publication

Dispensing Excellence is a publication devoted to the specialty pharmacy business and its customers: patients, healthcare providers, health insurance and drug manufacturers.

Rather than create the typical stodgy (read: boring) industry publication, I chose to guide the design toward a modern, fresh approach that would highlight the client's brand promise (clinical excellence) without looking like yet another me-too publication left in the doctor's office.