Client: Gretsch Guitars
Project Type: Catalog / Branding
Gretsch guitars–one of the oldest, longest-running musical instrument brands in the country, needed a print campaign that reflected its status as the ultimate in blinged-out electric guitars.
As part of this print campaign I was tasked with developing catalog and advertising that spoke to the brand’s over-the-top vibe and its roots in rock music.
The tongue-in-cheek approach was a success and the visuals for the brand accurately reflected its status as the retina-searing choice for musicians.