Designer
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Infographics


Infographics


Design Opportunity

A series of infographics created for the world's foremost outdoor outfitter.

Client

Cabela's

 

Roles

  • Branding
  • Visual design
  • Copy writing
  • Illustration

Bacon vs. Jerky

In the battle for processed meat snack supremacy, who will reign supreme? The brief for this infographic was to create a playful, "Iron Chef" infographic showcasing bacon and jerky trivia. Despite its humorous nature, jerky (and bacon) are big business: the client sells significant amounts of it, and accessories to create it. 

I was responsible for illustration, visual design and copy editing. 

 
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Outdoor Survival Skills

Don't know how to survive in the outdoors? You could do worse than relying on the information collected here. I was asked to create an infographic showcasing the helpful survival trivia collected by the client. I was responsible for illustration, layout and copy editing.


History of the AR-15

I was asked to create an infographic highlighting the (sometimes controversial) history of the AR-15 rifle, from its pre-Vietnam origins to today. I was responsible for illustration, layout and copy editing.

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Camping Styles

The client needed an infographic to help explain the four ways to go camping, as defined by them. Meant as a primer for beginners, this was used to help guide shoppers to the gear on the client's web store. I was responsible for illustration, layout and copy editing.

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Turkey Calling 101

The client needed a technical, illustrated guide to turkey calling. I was asked to create an infographic highlighting the options and methods a hunter might use. I was responsible for illustration, layout and copy editing.

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